Birth of the Virgin
This is another digital painting that I did of Pietro Lorenzetti's Birth of the Virgin, using Adobe Illustrator. This artwork was a side piece to my research paper about the methods and strategies used by Pietro Lorenzetti during the Italian Renaissance era.
Birth of the Virgin
This is another digital painting that I did of Pietro Lorenzetti's Birth of the Virgin, using Adobe Illustrator. This artwork was a side piece to my research paper about the methods and strategies used by Pietro Lorenzetti during the Italian Renaissance era.
Birth of the Virgin
This is another digital painting that I did of Pietro Lorenzetti's Birth of the Virgin, using Adobe Illustrator. This artwork was a side piece to my research paper about the methods and strategies used by Pietro Lorenzetti during the Italian Renaissance era.
Narcissus
This is a poster design for my art history class. For my project, I created a digital painting of Caravaggio's Narcissus and made that into a poster design for a mock play based off of the story of Narcissus. I used Adobe Illustrator to make small shapes that make up the full image. Although this project was time consuming, I had so much fun recreating a digital painting from Caravaggio.
Narcissus
This is a poster design for my art history class. For my project, I created a digital painting of Caravaggio's Narcissus and made that into a poster design for a mock play based off of the story of Narcissus. I used Adobe Illustrator to make small shapes that make up the full image. Although this project was time consuming, I had so much fun recreating a digital painting from Caravaggio.
Narcissus
This is a poster design for my art history class. For my project, I created a digital painting of Caravaggio's Narcissus and made that into a poster design for a mock play based off of the story of Narcissus. I used Adobe Illustrator to make small shapes that make up the full image. Although this project was time consuming, I had so much fun recreating a digital painting from Caravaggio.
RJ Reynolds
RJ Reynolds is a major tobacco company behind brands like Camel, Newport, Natural American Spirit, Lucky Strike, Pall Mall, Vuse, Grizzly, and more. Working with the RJ team quickly became the highlight of my day. As the lead designer, I was responsible for maintaining and evolving the apps across all of these brands.
What I loved most about this client was the consistency. While I had the opportunity to take on new clients regularly, RJ was the account I touched every single day. That steady partnership gave me the chance to build real trust with the team, truly understand their needs, and become a reliable point of contact.
My role spanned everything from maintaining app experiences and rolling out weekly creative updates, to collaborating closely with developers and ensuring accessibility, compliance, and style-guide alignment. Over time, I became deeply familiar with the ins and outs of the apps, so much so that I often led client-facing presentations, delivered structured solutions, and guided decision-making.
Through this work, I gained valuable experience in app design, in-app purchasing flows, accessibility standards, legal requirements, and brand re-alignments. More importantly, it showcased my ability to manage a long-term client relationship, adapt across multiple brands, and translate complex guidelines into clear specs for both developers and creatives.
PWA/Native App Experience
For the RJ Reynolds account, I worked on maintaining and enhancing the brand ecosystem of Progressive Web Apps (PWAs) and Native Apps for 13 RJ Reynolds brands. Each brand followed strict visual and regulatory guidelines, requiring consistent yet distinctly branded user experiences for iOS and Android.
My role focused on keeping these digital experiences up to date, managing updates to post-coupon redemption screens, and creating new promotional tiles for the welcome and home pages. I maintained design files for each brand, ensuring global updates were implemented smoothly while adapting layouts to fit each brand’s tone and user base. This process required close collaboration with developers to ensure all assets met both technical specifications and brand requirements.
Through this work, I developed a deep understanding of maintaining large-scale multi-brand ecosystems, balancing consistency and individuality across multiple platforms. The experience strengthened my ability to manage ongoing design iterations, ensure brand accuracy, and deliver cohesive app experiences that remained engaging, compliant, and aligned with evolving business needs.
Location Services Tutorial
This project for RJ Reynolds involved designing a guided tutorial to help users enable location services across various devices and settings. Each brand under RJR required a customized flow to ensure users could follow clear, accessible steps whether they were adjusting device settings, app permissions, browser settings, or clearing their cache.
I designed a series of interactive, step-by-step instructional screens that walked users through each method of enabling location services. The experience used an accordion-style layout where users could expand each step, supported by GIF animations showing exactly where to click. These visuals provided an intuitive, hands-on learning experience that reduced confusion and improved task completion rates for users across all 13 RJR brands.
Because each brand had its own unique guidelines and visual identity, I recreated and updated the screens for every rebrand, ensuring consistency with the latest design standards. All assets, including icons, imagery, and animations, were prototyped, packaged, and delivered to the development team for implementation.
This project strengthened my ability to manage multi-brand systems, maintain pixel-perfect precision, and anticipate developer needs. It taught me to work efficiently under tight version-control cycles and reinforced the importance of clear, accessible communication in guiding users through technical steps.
PWA Instructional Page
To improve the user journey across RJ Reynolds’ brand ecosystem, I designed an instructional page that guided users from brand websites into the Progressive Web App (PWA) experience. Many users initially accessed the brand through a browser and were unaware they could download the PWA for easier access. This page provided clear, simple instructions for saving the app to their home screen, helping increase repeat visits, coupon redemptions, and overall engagement.
The design used brand-specific styling while maintaining consistency across all 13 RJR brands. Each page followed a standardized structure but was customized with updated branding, imagery, and typography to align with current visual guidelines. I created detailed specs and exported production-ready assets for developers, ensuring accuracy, consistency, and smooth handoffs.
By integrating this instructional page into the broader style system, I helped streamline onboarding for new and returning users while reinforcing brand cohesion across multiple digital touchpoints. The result was a more seamless PWA adoption process, improving accessibility and strengthening user retention across all RJR brands.
Survey Flow
To capture valuable user feedback, I designed a post-redemption survey flow for the RJ Reynolds mobile experience. After completing a coupon redemption, users were prompted to answer a brief survey about their experience. The goal was to create a simple, accessible, and unobtrusive way to gather insights that could guide future design improvements.
I began by researching best practices for mobile surveys, focusing on how to make the process quick and frustration-free. The flow used large, numbered buttons for easy input, reducing the risk of errors and improving accessibility for users on smaller screens. I also incorporated a clear confirmation screen to signal completion and reassure users their feedback had been received.
The design branched into two possible outcomes — one leading into post-redemption promotional content and another returning users to the welcome page — depending on their engagement level. This approach ensured the experience remained smooth while offering opportunities to re-engage users organically.
Although smaller in scope, this project allowed me to experiment with usability testing, accessibility standards, and micro-interaction design. It gave me the chance to think beyond the visual layer and focus on optimizing the end-to-end user journey, enhancing both engagement and feedback quality within the app experience.